EDUCATION
MAJOR COURESEWORK
Style Principles: Body to Store
Digital Presentation Techniques
Basic Sewing Techniques
Buying and Merchandising Math
NW Apparel Tour
Introduction to the Fashion Industry
Socio-cultural Aspects of Apparel
Apparel Manufacturing
Consumer Textiles
Internship Planning
Fashion Show Production
Fashion Trend Analysis
History of Fashion
ATM Exit Assessment
Merchandise Buying and Planning
Applied Research
Spreadsheet Applications
Principles of Retailing
Summer Internships
MINOR COURSEWORK
Introduction to Mass Communication
Advertising Copywriting
Online & Social Media Strategy
Public Speaking
Central Communication Agency
Intercultural Communications
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Through my Apparel, Textile, and Merchandising major I have gained knowledge of all aspects of the fashion industry. I have become well versed in industry terminology and have a broad understanding of what different sectors of the fashion world entail. The ATM program has challenged me to work outside of my specific areas of interest and has expanded my skill set as a professional. My courses sparked my creativity and helped me to expand my reach by looking at challenges from different perspectives. I have gained experience with work both in and out of the classroom. I am now confident in entering the workforce with my education I have gained through the ATM program.
INTERNSHIPS
MARKETING AND MEDIA INTERN
CENTRAL WASHINGTON UNIVERSITY
RECREATION CENTER
During my internship at the CWU Recreation Center, I was tasked with maintaining their social media platforms over the 2019 summer. I studied their content to be able to keep their feeds consistent and on-brand. I was tasked with creating daily themes to focus the content on to help increase user engagement.
I was able to learn the Asana program as well as HootSuite. My content creation skills were improved as I was stepping outside of the fashion mindset.
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Responsibilities:
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Schedule daily posts for all platforms
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Create daily themes to focus content around
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Interact with followers and respond to all comments and questions
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Write captions to correspond with posted content
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Track and record interaction analytics
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MERCHANDISING AND PROMOTIONS INTERN
MARMALADE
My Marmalade Internship focused on promotion and marketing for a multi-brand retailer. I worked in many areas including uploading products to the online store, creating social media content, planning marketing strategies, developing in-store experiences, and tracking inventory.
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During my time at Marmalade, I learned about several aspects that are important to running a small business. I was able to see how the buying process begins and how a small business goes about selecting its product. I expanded my knowledge of email marketing and became familiar with the MailChimp program.
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Responsibilities:
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Track inventory of vintage clothing
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Create advertisements for Coeur d'Alene Resort Lobby
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Design and upkeep merchandise displays
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Update mannequins weekly
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Analyze current inventory and create mock buying plans
